Maya Jama's Company Value Surges to £4 Million

Maya Jama, the host of 'Celebrity Traitors,' has demonstrated considerable business acumen, with her company's valuation skyrocketing to over £4 million. Newly released financial accounts reveal that her firm, MIJ & Co Entertainment Ltd, experienced an increase of nearly £1.4 million in value within a single year. At the close of January this year, the company held approximately £2.5 million in cash, supplemented by investments valued at nearly £1.4 million.

The substantial financial growth coincides with Jama's prominent role in the final episode of 'The Celebrity Traitors,' where she reached the final round as one of the remaining two Traitors.

Jama, 32, has openly discussed her ambitious financial goals, previously stating that her advisors suggested she could retire at 40 but that she intends to accumulate significantly more wealth. She has also emphasized the importance of strategic investment, noting the value of a diverse portfolio. Her busy schedule in the past year has included continuing her role as the presenter of ITV's 'Love Island,' including the summer 2025 series and the 'Love Island: All Stars' edition in South Africa. Additionally, she took on an acting role in Guy Ritchie's Netflix drama 'The Gentlemen,' announced in May 2025.

Beyond her television commitments, Jama has secured numerous lucrative advertising partnerships, such as one with the beauty brand Rimmel London, and collaborated with Uber Eats on a special menu. She is also involved in other ventures, including her skincare brand MIJ Masks and an investment in the Swedish plant-based milk company Sproud.

Her business interests extend to property. In September 2025, she established a company later renamed Penny Property Holdings. Three months afterward, reports indicated she purchased a £520,000 cottage in the Cotswolds through a separate entity she controls. This property has since been offered as a holiday rental, providing another income stream.

The period covered by the accounts also saw developments in Jama's personal life. She was dating Manchester City footballer Ruben Dias, 29, with their relationship becoming public in spring 2025. The couple reportedly lived together in Cheshire before their separation in April of this year, after the financial year concluded. Prior to this, she had a high-profile on-off relationship with rapper Stormzy, 33, which ended in July 2024.