Maura Higgins made a notable appearance on the red carpet at the TIME100 Creators Event held in New York on Thursday evening. The former "Love Island" star donned a backless black dress with cut-out sides for the occasion, accentuating her figure. She completed her ensemble with simple black pointed-toe heels.
Higgins, 35, was photographed alongside fellow influencer Alix Earle and Olandria Carthen at the event. This appearance comes as Higgins has been increasingly focusing on her career in the United States, undertaking multiple trips to the U.S. for television and modeling opportunities. She is slated to relocate to Los Angeles later this year to participate in the upcoming season of "Dancing With The Stars."
Her growing presence in the U.S. has been bolstered by a significant fanbase, particularly after her participation in "The US Traitors." Beyond television, Higgins has secured numerous brand endorsements, including a role as the new Head of Hair brand ambassador for TRESemmé Professional.
In April, it was announced that Higgins would join the 35th season of "Dancing With The Stars," the U.S. counterpart to the popular UK series "Strictly Come Dancing." She was the first contestant revealed for the season. The news was shared on the show's official Instagram, highlighting her transition from reality television to competitive dancing.
Reports suggest that a docuseries chronicling Higgins' rise in America might be a future endeavor, with sources indicating she is in discussions with television executives. Additionally, she is reportedly in talks with Disney following her acting debut in the film "The Spin."
Higgins' career trajectory in the U.S. began to accelerate in 2023, moving beyond her initial influencer and fashion work after "Love Island." She served as a social media presenter and guest-hosted a challenge for "Love Island USA" Season 5. In October 2023, she took on the role of social media presenter for "Love Island Games" and hosted "Love Island: Aftersun" in 2024. She also competed on "Dancing On Ice" in 2020.
Recently, Higgins revealed she had temporarily moved out of her home in Essex due to extensive renovations, describing the property as being "like a building site." She purchased the home in October 2024 and has been undertaking significant upgrades, including a new bathroom, sauna, and a dedicated "hairdrobe." The move was facilitated by her frequent travel for work and her impending relocation to the U.S. for "Dancing With The Stars," which is set to begin in September.