Maura Higgins made a notable appearance at the TIME100 Creators Event in New York on Thursday, donning a striking backless black dress. The event highlights influential figures, and Higgins' attendance underscores her increasing prominence in the United States.

Higgins, 35, has been actively cultivating a career in the U.S., dividing her time between the UK and America. The dress, which featured cut-out sides, emphasized her figure and was complemented by simple black pointed-toe heels. She was seen posing with fellow influencers Alix Earle and Olandria Carthen at the event.

IMAGE2

IMAGE3 Maura Higgins continued to crack America as she posed in a backless dress to hit the red carpet at the TIME100 Creators Event in New York on Thursday

Her U.S. endeavors include a forthcoming appearance on the 35th season of "Dancing With The Stars," the American version of "Strictly Come Dancing." This casting was announced in April, marking a significant step in her television career. Higgins has already garnered a significant American following after participating in "The US Traitors."

Beyond reality television, Higgins has secured brand endorsements, including a role as TRESemmé Professional's new Head of Hair brand ambassador. Discussions are reportedly underway for a docuseries chronicling her rise in America, as well as potential acting roles, including talks with Disney following her acting debut in "The Spin."

IMAGE5 Maura posed with fellow influencer Alix Earle who put on a very racy display in a black lace dress and cream blazer IMAGE6 She also posed with Olandria Carthen who wowed in a plunging grey dress IMAGE7 She has earned a huge army of fans Stateside with her US takeover after appearing on The US Traitors

Higgins' U.S. presence was also bolstered by her roles in "Love Island US" and "Love Island Games" in 2023, and hosting "Love Island: Aftersun" in 2024. She previously competed on "Dancing On Ice" in 2020.

Recently, Higgins moved out of her Essex home due to ongoing renovations. She plans to relocate to Los Angeles as she prepares for "Dancing With The Stars," which is set to begin in September. The renovations include a new bathroom, sauna, and a dedicated 'hairdrobe' area.