Mattel Faces Backlash Over 'Inappropriate' Bridgerton-Themed Polly Pocket Set
Social media users question the suitability of a toy marketed for children aged four and up, based on a Netflix series with mature themes.
Major toymaker Mattel is facing criticism for its Polly Pocket Collector Bridgerton Playset, which has drawn backlash from consumers who deem it inappropriate for young children. The set, inspired by Netflix's popular drama "Bridgerton," is marketed as suitable for children aged four and above.
The collection features miniature dolls of characters Queen Charlotte, Benedict, and Penelope, along with accessories like a spinning dancefloor and a horse-drawn carriage. It is slated for release by UK retailers Smyths Toys and The Entertainer on October 24 and is available for pre-order at approximately £60.
"Bridgerton," based on Julia Quinn's novels, is known for its adult themes, including explicit sex scenes, partial nudity, and passionate storylines. The series carries a TV-MA rating on Netflix in the United States, indicating it is intended for mature audiences.
Concerns were raised on social media platforms like Instagram and Reddit, with many users questioning the decision to market a toy for young children alongside a show with such mature content. "Surely this isn't a kids toy?" one Instagram user commented, while another asked, "What if they want to watch it on TV?"
Some critics pointed out the discrepancy between the toy's age recommendation and the show's content rating, with one user stating, "Bridgerton carries an official maturity rating of TV-MA (Mature Audience) on Netflix in the United States and contains sexual content, nudity and mature themes that may not be appropriate for all teens."
Despite the criticism, some social media users suggested the toy might be intended for adult collectors rather than young children, given the price point and the nature of the show. Others focused their discontent on the toy's £60 price tag, deeming it excessive for a Polly Pocket set.
This controversy follows a previous instance where Mattel's first autistic Barbie doll received criticism. Critics claimed that the doll, which includes features such as a fidget spinner and noise-cancelling headphones, reinforced stereotypes and was offensive to people with neurodiversity. Mattel stated that the autistic Barbie was developed with guidance from the autistic community to "change the narrative on neurodivergence" and to promote authentic representation.