Life Time, a national chain of luxury fitness centers, has launched Life Time Social (LT Social), an invite-only social club that combines fitness activities with exclusive events. The new club is designed for members seeking to connect with others who share a passion for an active lifestyle.
LT Social plans to host monthly curated social, wellness, and entertainment experiences at select Life Time locations across the country. The club's inaugural events are scheduled for the weekend of September 12 and 13 at Life Time Sky in New York City, coinciding with major athletic and fashion events in the city.
These initial events will include a DJed cocktail party on the Sky Deck, followed by a day of fitness classes, spa treatments, food, and a recovery lounge, culminating in a poolside party. This initiative aims to foster deeper connections among members beyond their regular workouts.
“Life Time Social builds on those connections, creating more opportunities to gather, explore and experience life together,” said Bahram Akradi, Founder, Chairman and CEO of Life Time. He added that members have expressed a desire for more ways to connect outside of fitness activities.
Membership in LT Social is by invitation only, and while access is included in the regular gym membership fees, a limited number of applicants will be accepted. Life Time has not publicly disclosed the specific criteria for selection. The social club intends to host events in various cities, including New York, Miami, Chicago, Denver, and Southern California, encouraging members to travel for participation.