Several prominent alternative music publications, including BrooklynVegan, Alternative Press, Revolver, and Goldmine, have experienced significant staff reductions this week, with nearly all employees reportedly laid off. The outlets were allegedly acquired by Veeps, a livestreaming service co-founded by Joel and Benji Madden, which sold a majority stake to Live Nation in 2021.
News of the "mass layoffs" first surfaced on social media, with a publicist at Pitchfork PR posting on X that the actions were "bewildering" and "unceremonious and moronic." Pitchfork itself, which has faced its own media consolidation challenges after being acquired by Condé Nast, reported on the situation.
Veeps was founded by the Madden brothers, known for their band Good Charlotte. Live Nation CEO Michael Rapino stated at the time of the 2021 investment that Veeps' platform would create "new ways to enjoy thousands of Live Nation concerts" and that livestreaming serves as a "great complement to our core business." Veeps does not independently report financial results as part of Live Nation.
BrooklynVegan, established in 2004, became a notable source for indie rock coverage. Alternative Press focused on punk and emo scenes, while Revolver covered hard rock and heavy metal, and Goldmine had roots in 1970s music coverage.
Live Nation's investor relations site indicates a revenue increase of 9% to $7.7 billion in the second quarter of 2026, with operating income up 7% to $522 million. The Madden brothers, who are also involved in the management firm MDDN, have not yet commented on the layoffs. The companies involved have not released official confirmation of the staff reductions.