Lite n' Easy Ambassador's Explicit Online Content Sparks Adland Controversy
Ogilvy Australia faces scrutiny after its chosen ambassador for Lite n' Easy, Christian Hull, was found to have a public Reddit account featuring explicit material.
Advertising giant Ogilvy Australia has been drawn into controversy following the discovery of explicit online content associated with Christian Hull, the chosen ambassador for meal delivery service Lite n' Easy. Hull was enlisted by Ogilvy Australia to modernize the image of Lite n' Easy.
Weeks after this collaboration, online content surfaced that has reportedly left executives at the advertising firm in an uncomfortable position. Inside Mail uncovered a public Reddit account using Hull's name and likeness, which allegedly features numerous videos of Hull engaged in sexual acts.
Lite n' Easy is now reportedly in the midst of a scandal due to the public page featuring explicit material of its ambassador, comedian Christian Hull, 39. Hull has starred in three advertisements for the company as part of its Spring campaign, with one ad airing during the Logies in August.
The discovery of the explicit material has raised questions within the advertising industry regarding vetting processes.
A public pornographic Reddit account using Hull's name and likeness has been discovered sharing numerous videos of Hull performing sexual acts on other men.
Lite n' Easy has found itself in the middle of a porn scandal after a public page featuring explicit material of its ambassador, comedian Christian Hull, 39, was uncovered.
