Lily Collins Stars in Expedia Ad Shoot in London

Lily Collins has returned to her iconic role as Emily Cooper for a promotional shoot in London, following the conclusion of filming for the popular Netflix series "Emily in Paris." The actress has signed a lucrative deal to become the face of travel app Expedia, capitalizing on the show's significant impact on travel to Paris.

The partnership aims to leverage the "set-jetting" phenomenon, where viewers are inspired to visit destinations featured on television. "Emily in Paris," which premiered in 2020, has been credited with a surge in demand for trips to the French capital, showcasing its hotels, restaurants, and picturesque streets.

Exclusive images from the shoot reveal a historic London street, Sicilian Avenue in Holborn, transformed to resemble a Parisian scene. The set featured elements such as French cafes, bistro tables, vintage cars, and shoppers, with Collins, 37, dressed in a black-and-white polka dot dress and her signature sleek bob. She was filmed browsing clothing rails, flower displays, and vintage stalls, embodying her character.

Expedia has noted an increase in searches for Paris whenever a new season of the show airs. The collaboration is seen as a strategic move for the travel company, aligning with the public's fascination with the show's depiction of Parisian life and fashion.

The final season of "Emily in Paris" will see the character making a significant decision about her life in Paris and will also feature scenes in Greece, potentially boosting tourism in that country as well. Collins herself, daughter of musician Phil Collins, resides in London with her husband, Charlie McDowell, and their daughter.