The fashion brand Lexy London, founded by Ellen Wiggin, has increasingly become a favorite among British royals, with both the Duchess of Edinburgh and Queen Camilla recently seen in its designs. This under-the-radar Chelsea-based label is noted for its vibrant, hand-block printed patterns and commitment to sustainable fashion practices.
The Duchess of Edinburgh, Sophie, has been a consistent wearer of Lexy London since August 2025, reportedly owning 12 dresses and four skirts from the brand. This summer, she has frequently chosen the brand's Tara and Nancy dresses, appearing in multiple colorful iterations. The Tara dress, a cotton midi style with puff sleeves and a drawstring waist, has been a particular favorite, seen in three different colorways. The Nancy dress, a shirt-inspired style with a belted waist and short puff sleeves, also features in her recent selections.
Queen Camilla has also adopted the brand, recently appearing at the Sandringham Flower Show in Lexy London's Deborah dress. This particular dress features a green paisley print, a tailored bodice, an empire waist, and an A-line skirt, with longer sleeves and pockets offering additional coverage.
Lexy London's distinctive appeal lies in its "feel-good" prints. The brand emphasizes the use of organic fabrics, primarily sourced from Jaipur, where Wiggin designs the bespoke hand-block printed patterns. The label adheres to slow fashion principles, working with small, local manufacturers that prioritize skilled workers, provide healthcare, and ensure good working conditions. The entire production process, from pattern cutting to tailoring, occurs within a single workshop to shorten the supply chain. The brand produces in small batches to minimize waste and avoid overproduction, positioning its pieces as investments in quality over quantity.
The brand's summer collection features a range of easy-to-wear silhouettes and feminine color palettes, designed to be styled with sandals or trainers for a casual look, or with espadrille wedges for a more formal occasion. Lexy London's approach to fashion aims for pieces that are both polished enough for royal engagements and effortlessly wearable for everyday occasions.