Lesbian Bar Sparks Outrage by Dropping Mask Mandate for One Night
The "woke" institution faced accusations of 'eugenics' and calls for arson after relaxing its strict COVID-19 protocols.
The Last Ditch Bar in Greenfield, Massachusetts, a venue catering primarily to lesbians, became the center of a viral controversy after announcing it would relax its strict mask mandate for Saturday nights.
The establishment, known for its stringent "venue norms" that prohibit discrimination and require explicit consent for any physical contact, also mandated that all patrons wear KN-95 masks unless actively eating or drinking. This policy, intended to prevent the spread of COVID-19, was described as a "safety belt for the face."
Facing financial difficulties, the bar's owner, Jackie Matellian, announced a change to its policy, stating on Instagram that Saturday nights would become "mask optional" to "try out typical club nights with themes/hosts/DJs/full capacity." The announcement also mentioned an effort to "make the space work for everyone and everything radical."
The decision immediately ignited a ferocious backlash on social media. Hundreds of comments flooded the bar's accounts, with many calling for boycotts and some issuing threats of violence. Patrons accused the bar's management of being "eugenicists" and intent on harming immunocompromised individuals, with one commenter hoping the venue would be "firebombed."
In response to the outcry, which the bar noted came primarily from its patrons, management posted an apology, calling the tone of their announcement "passive and dismissive" and acknowledging the need to "consider all needs fully."
However, this apology led to further criticism, with some users accusing the bar of "ableism" for not including "alternative text" with their statement, which would have made it accessible to visually impaired individuals.
During a subsequent community meeting to address the controversy, participants engaged in heated discussions. The bar's owner reportedly became emotional, revealing significant financial struggles, including living in her car and owing substantial debt from the business's startup loan. This disclosure was met with accusations of shedding "WHITE THEY/THEM TEARS."
The incident gained national attention, with figures like Republican Senator Ted Cruz commenting on the situation, expressing surprise that mask mandates were still in place in 2026. Greenfield, described as a liberal town, has not reported COVID-19 cases for months, and the World Health Organization declared an end to the pandemic in 2023.
The "Last Ditch" saga highlights a continued division surrounding COVID-19 protocols, with a segment of the population, referred to as "Covid-conscious" or "Evermaskers," viewing mask-wearing as a social justice issue. This phenomenon has drawn attention in the context of upcoming midterm elections, as the Democratic party seeks to distance itself from more radical progressive stances.
The controversy has been widely seen as an example of the persistence of "woke" culture, a term popularized by broadcaster Piers Morgan, who noted its perceived decline in recent years. The events at the Last Ditch Bar suggest that the cultural and political debates surrounding identity, public health, and social justice continue to evolve and provoke strong reactions.