LeBron James, the NBA's all-time leading scorer, has launched a YouTube channel that will focus on golf, a departure from his basketball career. The channel's first video, released on Saturday, features James and former teammates from the 2016 Cleveland Cavaliers celebrating the 10-year anniversary of their NBA championship with a golf trip in Europe. The group played at Castle Stuart Golf Links at Cabot Highlands.
James announced the channel on X (formerly Twitter), stating, "You all loved the 2016 reunion trip so much I thought I'd give ya'll a little more. Welcome to my YouTube channel! My life on and around the course. Let's go!!!" The video is over an hour and a half long.
This media venture follows James's significant decision to sign a two-year contract reportedly worth $8 million with the Philadelphia 76ers. This move came after an offseason of deliberation about his future and his departure from the Los Angeles Lakers. James had previously indicated that he might have played his last game after the Lakers' season concluded, but ultimately decided he still had more to give to the game.
In a statement on X, James explained his motivation for continuing to play, writing, "I still truly love this game, and I have more to give. The last few weeks have really been special. I’ve never been able to have no clue what to do and take real time to just think. I’ve had an incredible few months with all the people I love trying to figure it all out. This is my last decision. I’m not going for money. I’m not going for family. What am I really playing for at this point? I still want to sacrifice. I still want to work. I still want to grind. I still want to compete, to win and to have a chance at the feeling of winning another championship."
He expressed confidence in his new team, adding, "I believe I can help make the Philadelphia 76ers a championship team and I am so excited to energize a new fan base and start this incredible journey one last time. Thank you LA. Miami I’ll forever love and Northeast Ohio will always home!"
The 76ers facilitated James's move by waiving former first-round pick Dalen Terry, allowing them to add James's salary to their payroll without exceeding the NBA's first apron, according to salary cap rules.
