The K-beauty brand Laneige has introduced a new option for its popular Lip Sleeping Mask, allowing customers to create bespoke flavor combinations. This customizable version is available exclusively on Amazon.
The Laneige Lip Sleeping Mask, known for its hydrating properties and variety of scents, has garnered a following among celebrities and beauty editors alike. Notable fans include Sydney Sweeney, Charli XCX, Brooke Shields, Kendall Jenner, Drew Barrymore, and Kate Hudson. Style & Shopping Director Elana Fishman of Page Six described the product as living up to the hype, praising its intense hydration and delightful scents.
Customers can now choose from five flavors—blue cream soda, shimmery champagne, lemon, orange, and sweet candy—to design their own swirled mask. The online interface for creating the custom mask has been compared to an early 2000s computer game.
The Lip Sleeping Mask has been a consistent repurchase for many, with users reporting noticeable improvements in lip condition. The brand has previously released limited-edition flavors, such as lemon sorbet, alongside its classic options.
This new bespoke offering expands on the product's existing appeal, allowing for a personalized user experience with a widely acclaimed beauty item.