Labour Conference Unveils 'Hope Again' Slogan Amidst Shifting Party Dynamics
The Labour Party's annual conference adopted the 'Hope Again' slogan, signaling a potential shift in leadership and messaging as it prepares for the next general election.
The Labour Party has adopted "Hope Again" as its slogan for the upcoming 2026 conference, a phrase interpreted by some as a signal of a desire for new leadership beyond Keir Starmer and Rachel Reeves. The slogan was prominently displayed throughout the event, appearing on podiums, walls, badges, and stickers.
Party officials, including Work and Pensions Secretary Pat McFadden, integrated the slogan into their speeches. Bridget Phillipson, who was previously the education secretary and is now the party chairman, delivered a speech emphasizing "hope," though her delivery was described as less than optimistic. She framed the upcoming election as a choice "between hulp and fear," a phonetic interpretation of hope.
Andy Burnham, described as "Eyelashes," began the day with a BBC interview, appearing to squint through narrowed eyes while discussing policy. He addressed questions on Heathrow airport expansion and welfare spending but was noted for avoiding direct answers. A hint towards potential tax increases was made regarding elder care.
The conference also saw a change in party general secretary, with Hollie Ridley departing and being replaced by a successor named Fortune. Ridley was reportedly emotional during her farewell. Discussions at the conference included concerns about the readability of voting forms for dyslexic members and strong input from trade unions.
New deputy leader Lucy Powell spoke for ten minutes, outlining her intention as Education Secretary to "take down barriers" in schools. She referred to the party's current phase as a "second hearing" under Burnham's leadership. While some activists listened in silence, others appeared to favor the more assertive style of First Secretary Louise Haigh.
Departing treasurer Mike Payne delivered a speech advocating for "astringent" accounting, a balanced budget, and "collective accountability for the finances," stressing the importance of living "within our means." His remarks were positively received, with a suggestion that he would be a suitable candidate for Chancellor.
Outside the security area, a banner was displayed by individuals stating, "Zionists control the Labour Party."