Kylie Jenner Unveils Bold New Advertising Campaign for Khy Clothing Line

Kylie Jenner has launched her latest advertising campaign for her Khy clothing line, featuring a series of provocative images. The 29-year-old entrepreneur posed nude under several fur coats, with some shots showing her smoking a cigarette, for the sultry photoshoot aimed at drawing attention to her fashion brand.

The collection, branded Khy After Dark, is set to be released on Tuesday. Jenner serves as creative director for Khy, a brand described as being shaped by her "instinct and transformation" and aiming to blend designer fashion with everyday style through curated, drop-based collections.

Jenner introduced her clothing line in late October 2023 alongside French fashion designer Antonin Tron. The venture debuted with a photo of Jenner in a black faux leather trench coat, accompanied by a caption that read, "meet khy." The launch was further marked by a Wall Street Journal cover story detailing her entrepreneurial pursuits and a star-studded launch party attended by her sister Kendall Jenner and close friend Hailey Bieber.

Khy is one of several businesses headed by Jenner, who also leads Kylie Cosmetics, Kylie Skin, and Sprinter. Her swimwear line, Kylie Swim, has largely been removed from the internet, with only a defunct Instagram page remaining.

Jenner's personal life has also been in the spotlight, notably her relationship with actor Timothée Chalamet. The couple publicly appeared together in September 2023 and Jenner was a consistent presence during Chalamet's Academy Awards campaign for his role in "Bones and All," though he ultimately did not win the award. He was later seen seeking comfort from Jenner at the Vanity Fair Oscars afterparty.