Kylie Jenner has launched a new fragrance trio for her Kylie Cosmetics brand, named 'Mood Stones'. The collection includes three scents: Cashmere Muse, Blush Wood, and Velvet Brew, each with distinct aromatic profiles. The fragrances are set to be released on the Kylie Cosmetics website on July 30 and will be available in Ulta Beauty stores on August 2, with prices ranging from $29 to $68.
Jenner shared promotional images for the collection, showcasing herself in various outfits and settings. In one campaign image, she is depicted wearing a sheer white dress while leaning against rocks, with the scent Cashmere Muse highlighted. Another image features her in a white bralette top and a fitted skirt, drawing attention to her abs. She also modeled a semi-sheer dark brown dress for the Velvet Brew scent and a champagne-colored satin dress for Blush Wood. A close-up shot shows her holding the fragrance bottles.
Jenner described the collection on Instagram, stating, "Meet mood stones my NEW fragrance trio ✨. Whether you're drawn to something fresh, soft, or bold, there's a fragrance for every moment." She provided descriptions for each scent: Cashmere Muse is a "fresh floral musky scent with notes of bergamot, frangipani, and salted musk," described as "clean, bright, and completely serene." Blush Wood is a "soft woody floral scent with notes of rose, honeysuckle, and cedarwood," characterized as "airy, warm, and effortlessly romantic." Velvet Brew is presented as a bolder "ambery spice" with "notes of hazelnut, orange blossom, and coffee," offering a "smooth, deep, and a little mysterious" aroma.
Jenner drew inspiration from her childhood memories of her mother's fragrance collection, telling Vogue in 2024, "Growing up, my mom had the most beautiful array of fragrances." She noted that fragrance has evolved from a fun activity to a part of her identity.
The launch follows a period of significant personal events for Jenner. Her grandmother, Mary Jo Campbell, passed away at the age of 91 on July 16. Campbell was the mother of Kris Jenner. A death certificate indicated Campbell died of acute cardiopulmonary arrest following a battle with metastatic lung cancer. The family, including Kylie, her mother, and sisters Kim, Kourtney, and Khloe, gathered for a celebration of life in La Jolla, California. Jenner also recently attended the World Cup Final on July 19 in New Jersey with her partner, Timothée Chalamet.