Kylian Mbappé Faces Backlash in China Over Mao Zedong Meme
Soccer star apologizes after laughing at meme, leading to sponsor losses and broadcast bans.
Soccer superstar Kylian Mbappé is facing significant repercussions in China after he laughed at a meme that superimposed his face onto an image resembling Chinese dictator Mao Zedong during a television interview. The incident has led to Chinese sponsors cutting ties with the player and state media banning broadcasts of his team's matches.
During an appearance on the French talk show "The Bridge," Mbappé reportedly described the meme as "the one that makes me laugh the most." The show then displayed an image of his face on a picture of Mao. Mbappé's nickname, "The Dictator," is often attributed to his dominance on the field.
In the wake of the incident, Eastroc Beverage Group Co. and China Mengniu Dairy Co., two prominent Chinese consumer brands that had partnered with Mbappé, announced they are terminating their contracts. Dongpeng, another drink company, also stated it would cease all ties with the footballer. The player's official social media accounts on Weibo and Xiaohongshu have reportedly been frozen, with notices indicating violations of regulations.
State broadcaster CCTV has ceased airing Real Madrid matches and all La Liga games in China. A spokesperson for China's foreign ministry, Lin Jian, commented on the situation, stating that "words and deeds that hurt the feelings of the Chinese people will naturally be met with opposition from all sectors of Chinese society."
Both La Liga and Mbappé issued apologies to address the backlash. La Liga's statement expressed regret for the offense caused by Mbappé's comments, clarifying that they were made in a personal capacity and do not represent the league. Mbappé shared his apology across social media, stating that his comment was "ill-judged" and he "now understand[s] that it hurt many people in China and in Chinese communities around the world." He added, "I have deep respect for the Chinese people and their history, and I am sincerely sorry."
This situation draws parallels to the 2019 controversy involving then-Houston Rockets general manager Daryl Morey. Morey's pro-democracy post regarding Hong Kong led to Chinese sponsors suspending ties with the NBA and CCTV halting game broadcasts. NBA Commissioner Adam Silver defended Morey's right to free speech, while players like LeBron James, who has significant financial ties to China, urged caution with public statements.