Kmart Australia has launched a comprehensive new wellness range aimed at making healthy living more accessible. The collection includes a variety of affordable products designed to support sleep, fitness, recovery, self-care, and mindfulness.

Among the most talked-about items is the new Smart Ring, priced at $29, which shoppers are calling a dupe for the $799 Oura Ring. Available in three sizes, the budget smart ring can track health metrics such as sleep, heart rate, blood oxygen levels, and activity stats including step count, distance, and calorie burn. One shopper noted that the ring's results were comparable to those from her Apple Watch.

The expansion into the wellness sector comes as Kmart seeks to offer trendy and practical solutions at accessible price points, according to Kmart's Merchandise Director James Brennan. "At Kmart, we're always looking for ways to bring the latest trends and everyday solutions to our customers at accessible price points," Brennan stated. "Whether someone is trying a new wellness trend, building a routine for the first time or simply looking for affordable products to support their everyday lifestyle, our Wellness collection offers a broad range of options at Kmart's low prices."

Prioritizing Sleep

Sleep optimization is a significant focus for consumers, with Kmart's research indicating that 40% of shoppers are actively working to improve their sleep routines and bedroom environments. The new range addresses this with items like a Cooling Memory Foam Pillow ($35), Temperature Regulating Quilt (from $69), Silk Pillowcases ($30), and Sleep Pod Earphones ($25). Additionally, the collection features Air Purifiers (from $50), Humidifiers (from $20), and a Sunrise Alarm Clock ($39) to enhance bedroom spaces.

Home Fitness and Recovery

For those looking to enhance their at-home fitness routines, Kmart has introduced wearable technology such as a Smart LED Watch ($39) and a GPS Smartwatch ($59). Home workout equipment includes a Walking Pad ($199), a Vibration Plate ($99), and various Pilates accessories like Ankle Weights ($12-$29) and a Reformer Mat ($6). The range also features women's activewear separates starting from $12. Post-workout recovery options include a Compact Massage Gun ($29), Acupressure Mat ($15), and a Vibrating Red Light Belt ($69).

Self-Care and Mindfulness

The collection also caters to self-care and mindfulness with items such as Self-Care & Wellness Journals (from $6), Adult Colouring Books (from $10), a Salt Lamp ($20), and a Rose Quartz Face Roller ($11). A key beauty item is the LED Light Therapy Mask ($49), which offers three LED light modes—red, blue, and yellow—for at-home skin rejuvenation. Hydrating, Soothing, and Repairing Sheet Masks are also available for $2.

Kitchen and Meal Prep

Kmart has also expanded its offerings in kitchen organization and meal prep with new stainless steel, glass, silicone, and bamboo options. A highlight is the Portable Glass Air Fryer ($99), designed to be a stylish addition to meal preparation setups. New food storage solutions will continue to be released in the coming weeks. The wellness collection is available for purchase in-store, online, and through the Kmart App.