Khloé Kardashian Credits TikTok for K-Beauty Lipstick Obsession
The reality television star revealed her impulse buys from the brand Colorgram were influenced by social media.
Khloé Kardashian has admitted that even she is susceptible to impulse purchases discovered on social media platforms. In a recent conversation with The Zoe Report, the co-founder of Good American organically mentioned her fondness for lipsticks from the K-beauty brand Colorgram, which she discovered through TikTok.
"TikTok is dangerous, the ads are just right there," Kardashian stated. "I buy these Colorgram lipsticks in every color because they have every color. For some reason I need it."
While Kardashian did not specify an exact product, she was likely referring to Colorgram's Nude Blur Tint. This product is known for its wide range of available shades and is described as a lightweight, non-sticky matte formula that can also be used as a cheek tint. One Amazon reviewer noted the product is "so blurring, it's insane."
Since its expansion into the U.S. market, Colorgram has gained a significant following on TikTok Shop, which appears to be how Kardashian encountered the brand. The lip tints are currently available on Amazon, with a digital coupon offering an additional discount.
Kardashian also shared other beauty essentials, including mascara, which she wears even to the gym, and moisturizer, stating she feels it's essential to be "lube[d] up" before sleep.
She recently launched her new fragrance, XO Blue, which she described as "a vacation in a bottle" that evokes images of the beach and a "hot man."