Keith Haring Mural Hidden for Decades Hits Market With $25 Million Tribeca Loft

A previously hidden Keith Haring mural, painted in 1979 when the artist was a student, is now the centerpiece of a $25 million Tribeca loft that has hit the market. The 8,000-square-foot triplex, located in the historic American Thread Building at 260 West Broadway, features seven bedrooms and nine bathrooms. The mural, rendered in Haring's signature black and white style, adorns two walls, the ceiling, and a cast-iron column within the residence.

The artwork was created while Haring was a student at the School of Visual Arts, which used the building's lower floor as a student gallery. Haring used a mixture of shoe polish and alcohol for the piece, which remained undiscovered for decades after the school relocated and the space was converted into a restaurant. The mural was concealed behind drywall, a preservation that inadvertently protected the fragile work.

It was rediscovered in 2007 during a renovation by the previous owners. The Keith Haring Foundation later authenticated the unsigned artwork as an early work by the artist. The current owner, Adam Zoia, CEO of Glocap Tech, purchased the loft in 2021 and undertook a two-year renovation, prioritizing the preservation of the mural.

Zoia described the mural as a unique piece of New York City art history that cannot be moved. To protect it, a custom bar was installed in front of a section of the artwork, preventing guests from damaging it and shielding it from spills. The mural's extensive coverage across walls, ceiling, and a structural column makes it inseparable from the property itself.

Listing brokers Ian Slater, Michael Koeneke, and Eduardo Martinez of Trove Partners at Compass noted that more of the mural might still be concealed behind the walls, presenting a potential discovery for a future owner. They emphasized the rarity of owning an irreplaceable work by such a significant artist, integrated directly into a luxury residence.

The apartment itself features a 45-by-45-foot great room with 28-foot ceilings, large arched windows, and white oak floors. The chef's kitchen is equipped with high-end appliances and offers seating for 22. A grand staircase leads to upper levels containing guest suites, the primary suite with a spa-like bathroom and custom closet, and a glass-walled home office overlooking the great room.

The lower level, nearly 2,000 square feet, includes three additional en-suite bedrooms, a kitchenette, a home spa, and entertainment areas. These amenities include a soundproof screening room, a gym, an infrared sauna, a cold plunge pool, and a game room. The building offers residents a 24-hour doorman, a gym, and a private roof deck. The property, formerly known as the Wool Exchange Building, was converted into luxury condos and listed on the National Register of Historic Places in 2005.