Since departing her role as White House Press Secretary, Karoline Leavitt is reportedly exploring a new career path as a lifestyle influencer. The 29-year-old, who previously served under President Donald Trump, has been actively sharing updates with her 3.1 million Instagram followers.
PR experts suggest Leavitt possesses key attributes for success in the influencer space, including immediate name recognition and a dedicated audience. This could translate into a lucrative business, with potential earnings of five to six figures for a single sponsored post. "Karoline Leavitt already has the two ingredients most people spend years trying to manufacture: instant name recognition and an audience that already trusts her voice," Evan Nierman, founder and CEO of PR firm Red Banyan, told the Daily Mail. Nierman added that with her substantial following and engaged political base, Leavitt could command significant fees for endorsements.
Leavitt, a mother of two, has cited a desire to spend more time with her young family as the reason for her departure from her White House role on August 27. She has since posted content on Instagram showcasing family life and activities such as golfing. Earlier in September, she shared a link to her favorite baby carrier, noting at the time that the post was not sponsored, and has teased further content about motherhood on her page.
While Leavitt has also returned to President Trump's MAGA Inc. super Political Action Committee as an outside advisor, experts believe her social media presence could be a significant income stream. "If she leans into a lifestyle or parenting niche the ceiling climbs considerably higher," Nierman stated.
Mike Fahey, founder and CEO of Fahey Communications, agreed on Leavitt's earning potential but advised selectivity in brand partnerships. "The irony is that being selective would probably make her more valuable," Fahey said. "If every third post became an advertisement, the value diminishes very quickly."
Fahey also noted Leavitt's public profile: "Karoline is young, recognizable, politically polarizing, comfortable on camera and already exists at the intersection of politics and pop culture." He suggested that her supporters will follow her due to admiration, while critics may follow out of curiosity, and a broader lifestyle audience could be drawn to her content on fashion and parenting. "Audiences who followed her professionally are naturally curious who she is away from the podium, and small moments, like recommending a baby carrier, function as low-risk trial balloons that gauge audience appetite before fully committing to a personal brand," Nierman observed.
Beyond social media influencing, Leavitt is reportedly considering a co-host position on ABC's "The View." This potential move has reportedly received support from President Trump and other former White House officials.