Kardashians Kick Off Holiday Season with SKIMS Campaign Featuring Santa
Kim Kardashian's SKIMS brand launches its holiday collection with a festive, retro-themed photoshoot starring herself and her sisters alongside Santa Claus.
The Kardashian-Jenner sisters are ushering in the holiday season with the latest SKIMS campaign, a festive photoshoot that includes a prominent Santa Claus. Kim Kardashian, 46, shared the images from her SKIMS Holiday Shop collection, which is set to launch on October 29. The campaign features Kylie Jenner, Kendall Jenner, Kourtney Kardashian, and Khloe Kardashian.
The scene is set in a retro-styled home adorned with multiple Christmas trees, wrapped gifts, and a fireplace. Kylie Jenner, 29, is depicted in a $38 Fair Isle knit bralette and a matching $88 mini skirt, posing next to Santa. Kendall Jenner, 30, is shown in a $38 plaid bra and $20 matching thong panties.
Kim Kardashian herself is featured in several looks, including a low-cut reindeer-print dress paired with stockings and a garter belt, and a pair of pink pajamas. She is also seen in a Henley legging set, and another image shows her napping with her head on Santa's lap. Kourtney Kardashian, 47, opted for a cozy ensemble of red leggings and a matching long-sleeve top, while Khloe Kardashian, 42, is pictured resting on a couch in a Henley and legging sleep set.
Kim captioned the Instagram post, "Skimsmas w my sisters. Launching October 29: The Skims Holiday Shop." The campaign has garnered mixed reactions online, with some praising the festive theme and others finding the imagery unsettling, with one commenter likening it to "something from a horror movie."
This is not the first time Kardashian's SKIMS holiday campaigns have sparked discussion. In a previous year, a campaign featuring Kate Hudson and her family drew criticism for being perceived as "out of touch" following a contentious U.S. presidential election.