Early polling for the 2028 Republican presidential nomination in New Hampshire indicates a notable shift, with Vice President JD Vance's support declining while Secretary of State Marco Rubio's has increased, according to CNN chief data analyst Harry Enten.
In February, Vance held a commanding 46-point lead in the University of New Hampshire's polling, garnering 53% support compared to Rubio's 7%. However, Vance's backing has since fallen to 36% in the latest polling, a decrease of 17 percentage points. Simultaneously, Rubio's support has climbed to 26%, narrowing the gap to 10 percentage points.
Enten described Vance's standing as "dropping like a rock" and Rubio's as "climbing up to Mount Washington." He characterized the current polling as the "best polling data that Marco Rubio’s received and probably the worst polling data that JD Vance has received ahead of 2028 so far."