Jay-Z Tapped for 2027 Super Bowl Halftime Show, Report Claims
The music mogul, who oversees the NFL's halftime entertainment, is reportedly set to perform at the 2027 event, passing over artists like Miley Cyrus and Justin Bieber.
Jay-Z has reportedly selected himself to perform at the 2027 Super Bowl Halftime Show, according to a report by Puck News. The rapper, who signed a deal with the NFL in 2019 to produce the music spectacle, has overseen selections for recent halftime performances, including Rihanna, Kendrick Lamar, and Bad Bunny.
Roc Nation, Jay-Z's entertainment company, and the NFL both declined to comment on the report when contacted. The NFL reiterated that official confirmations are only made when announcements are finalized.
Previously, rumors had suggested that artists such as Miley Cyrus and Justin Bieber were being considered for the high-profile performance. However, Puck News indicates that Jay-Z will take the stage himself at SoFi Stadium in Los Angeles on February 14, 2027.
This development follows earlier reports in September 2026, which were denied by Roc Nation and the NFL at the time, about Jay-Z potentially performing. Jay-Z's extensive catalog and ongoing tours celebrating anniversaries of his albums "Reasonable Doubt" and "The Blueprint" suggest ample material for a performance. He recently achieved significant success with sold-out shows and headlining festivals.
The NFL's halftime show has seen shifts in artist selection in recent years. Last year's performance by Bad Bunny, the first non-English halftime show, generated considerable discussion. Jay-Z previously spoke to GQ about the process, emphasizing the importance of representing a broader spectrum of popular music and selecting globally recognized artists. He noted, "I'm not going out on a limb, this is the most famous people in the world."
Despite the debate, the Bad Bunny show set viewership and social media records, though it did not surpass all-time US television ratings for the event. The average viewership for Bad Bunny's performance was 128.2 million, placing it fourth in viewership behind Kendrick Lamar (2025), Michael Jackson (1993), and Usher (2024). Kendrick Lamar's prior selection also faced scrutiny, but Jay-Z defended it as a choice of a leading artist.
Jay-Z's multi-million dollar deal with the NFL, renewed in 2024, underscores his significant role in shaping the Super Bowl halftime entertainment.