Japanese Cat Literature Finds a Purr-fectly Profitable Niche in American Bookstores
From classic tales to contemporary memoirs, felines from Japan are a consistent bestseller in the U.S. publishing market.
American booksellers are increasingly featuring translated Japanese literature with feline protagonists, a trend that has seen significant growth and commercial success. This phenomenon spans various genres, from classic novels to modern memoirs, with cats serving as a consistent draw for American readers.
The latest wave includes titles such as “Welcome to the Kokoro Cat Clinic,” “The Messenger Cat Cafe,” and “Every Bookshop Needs a Cat.” Even crime fiction has embraced the trend, with “A Game of Cat and Killer” offering a mysterious feline element. This year also saw the release of Haruki Murakami’s memoir, “Abandoning a Cat,” which delves into the author's personal relationship with felines.
Murakami, a celebrated figure in Japanese literature and a perennial Nobel Prize contender, has long incorporated cats into his works. His translator, Philip Gabriel, noted Murakami’s well-documented affection for cats. In novels like “Kafka on the Shore” and “1Q84,” cats often function as portals to different realities or catalysts for characters' introspection. Murakami’s memoir specifically explores the origins of his lifelong connection with cats, offering readers a more personal perspective.
The literary presence of cats in Japanese culture dates back over a thousand years. Nick Bradley, an academic and author, points to “The Tale of Genji,” often considered the world's oldest novel, which features a cat in a pivotal scene. In this 10th-century work, a cat's action leads to the exposure of a hidden princess and sets a disastrous affair in motion, becoming a memorable element of the narrative.
Cats were first introduced to Japan by Buddhist missionaries in the sixth century to protect scriptures from rodents in temples. Their rarity and association with spiritual sites quickly made them favored companions among the nobility. This historical connection continues today, with the current Emperor of Japan owning rescue cats and Prime Minister Sanae Takaichi identifying as a cat lover.
Natsume Soseki’s 1905 novel “I Am a Cat” used a feline narrator to offer satirical commentary on Westernization in Japan. The book's popularity even revived the use of the archaic pronoun “wagahai,” signifying the cat's pompous nature. A new translation of Soseki's work, published last year, highlights the enduring appeal of this classic.
Publishers have identified a strong market for Japanese cat-themed books, seeing it as a marketable package. Bradley suggested that this trend has led publishers to actively seek out Japanese literature that features cats. The 1990s saw the rise of iyashikei, or