Jalen Brunson Launches Management Group with Family
New York Knicks star Jalen Brunson has co-founded Thirty Third Management Group, a brand advisory firm that will manage his off-court business ventures.
New York Knicks player Jalen Brunson has launched a new business venture, Thirty Third Management Group, a brand advisory firm established with his mother, Sandra, and sister, Erica. The company aims to manage Brunson's off-court endeavors and build a broader clientele for athletes and brands, with an initial focus on supporting women's professional sports.
Sandra Brunson has been named president of the firm, while Erica Brunson will serve as Director of Client Services. Brunson's longtime friend and former high school teammate, Connor Cashaw, is listed as the Director of Business Development.
The name of the company, Thirty Third, references Brunson's draft position in the 2018 NBA draft, where he was selected 33rd overall. The firm's stated goal is to expand its reach beyond basketball, cultivating opportunities for a diverse range of clients and brands.
