The Jacksonville Jaguars opened their training camp with a social media post stating "God is good ... All the time!" accompanied by a praying hands emoji, which quickly went viral.
The post, shared on the team's official X account, had garnered 1.9 million views as of Thursday evening after being posted Wednesday morning. This viewership significantly surpassed the team's June 1 post that celebrated the start of Pride month, which received approximately 301,000 views.
The Jaguars, the defending AFC South champions, operate in one of the NFL's smaller markets. The faith-based message was posted by one of several players granted temporary access to the team's social media account as part of a promotional initiative. This approach reportedly resonated with fans, with comments including "Rare Jags W" and "Great message."
While the team's "God is good" post received widespread attention, some social media users noted the contrast with the Jaguars' earlier Pride month announcement. Like many NFL teams, the Jaguars had publicly expressed support for the LGBTQ community at the beginning of June.