Isabel Haugseng Johansen, the partner of football sensation Erling Haaland, has emerged as a significant presence among the high-profile partners supporting national teams during the summer tournament.
Johansen, who has cultivated a following of over a million on Instagram, has frequently shared moments from her time supporting Haaland in the United States. She expressed pride after witnessing Haaland's performance in a recent World Cup quarter-final match.
Her relationship with Haaland dates back five years, and the couple has a child together. Johansen, 22, was a budding footballer herself at Bryne FK, the same club where Haaland began his career. She has spoken about missing the sport, noting her strengths were in speed rather than dribbling.
Haaland has acknowledged Johansen's background in football as a valuable aspect of their relationship. "She played football. We met and all of that. It's nice because you understand football," he said.
The couple's romance reportedly began during Haaland's time at Borussia Dortmund, with Haaland stating Johansen initiated contact. Beyond her support for Haaland, Johansen has also developed a career in modeling and has been featured in fashion publications.
Johansen has cited Princess Diana, Grace Kelly, and Kendall Jenner as fashion influences. Since welcoming their child in December 2024, her style has evolved. The couple remains private about their child, whose name has not been publicly disclosed. Haaland has previously credited fatherhood with enhancing his focus and performance on the field.
Johansen is part of a group of partners of Norwegian players, including Helene Spilling Odegaard, wife of Martin Odegaard, who have traveled to support the team. She has also been seen with Julie Karlsen, girlfriend of Fulham midfielder Sander Berge.
Following Norway's victory against Brazil, in which Haaland scored twice, Johansen posted an emotional message on Instagram, expressing her pride in his achievements. Haaland has been a key scorer for Norway throughout the tournament, with his team advancing to face England in a World Cup semi-final. Johansen is expected to be in attendance at future matches.