Iron Maiden Brings Free Pop-Up Dive Bar to Los Angeles

Heavy-metal icons Iron Maiden are hosting a free pop-up event, dubbed Eddie's Dive Bar, at the legendary Rainbow Bar & Grill in West Hollywood this weekend. The event serves as a pre-show hangout for fans before the band's two concerts at BMO Stadium on Friday and Sunday.

Fans attending Eddie's Dive Bar will have access to exclusive merchandise, food, and drinks. A key attraction is the limited-edition Trooper West Coast IPA, a collaboration between Iron Maiden's Trooper beer brand and Lagunitas Brewing Company. This West Coast-style IPA, released in July, is the first of its kind under the Trooper label and is crafted with Krush hops for an aromatic, hop-forward profile.

Lara Mirinjian, the winner of Lagunitas' first-ever Beer Roadie contest, will be on hand at the dive bar pouring the special brew. The Beer Roadie role is a temporary brand ambassador position created by Lagunitas in conjunction with the IPA's release.

The pop-up event coincides with Iron Maiden's "Run For Your Lives World Tour," celebrating the band's 50th anniversary. The tour, which began in Athens, Greece, on May 23, includes stops across North America, South America, and Asia, concluding in Yokohama, Japan, in November.

In May, Iron Maiden released "Iron Maiden: Burning Ambition," a documentary film that chronicles the band's five-decade history. The film features interviews with band members and other notable figures discussing Maiden's impact on music, culture, and successive generations of fans.