A significant division has emerged within News24, a conservative media outlet, regarding the coverage and public perception of Ben Roberts-Smith. The rift became apparent following a public intervention by commentator Andrew Bolt, who criticized what he described as a "publicity campaign" associated with Roberts-Smith. This move has exposed behind-the-scenes disagreements among prominent figures at the network.
Bolt's criticism was reportedly aimed at a broader strategy that he believes is generating a specific narrative around Roberts-Smith. The commentator indicated he was urged to publicly criticize Liberal frontbencher Andrew Hastie, suggesting a coordinated effort that Bolt felt compelled to question.
Andrew Bolt himself is pictured slamming what he called a 'publicity campaign' by Roberts-Smith.
Bolt's stance has placed him at odds with some colleagues, notably Peta Credlin, who has been a vocal defender of Roberts-Smith. Credlin has been observed sharing social media posts that promote Roberts-Smith's merchandise, including items from his "EPIC 1 TWO" brand. This has highlighted a clear divergence in their approaches to the former soldier and businessman.
Other commentators at News24, such as Sharri Markson, appear to be adopting a more measured approach to the situation. Markson is among those within the organization who are taking a balanced view, indicating a spectrum of opinions on how to cover Roberts-Smith.
Roberts-Smith himself has recently launched his own merchandise line, "EPIC 1 TWO," which has become a focal point of some of the internal discussions. The nature of this venture and its promotion has evidently contributed to the differing opinions among News24 staff.
Bolt's statement signals a potential shift in how conservative media outlets engage with figures like Roberts-Smith, particularly when public relations efforts become a subject of scrutiny.