Interior decorator Shelly Gates has drawn sharp criticism on social media for her "dream dorm" designs, which can cost up to $20,000 per room. Gates, who runs Mary Margaret Designs, transforms basic college dormitories into elaborate living spaces, a service that has gained significant traction online.
Gates's business model, which involves transforming cinderblock dorm rooms into what she describes as "TikTok-worthy study sanctuaries," has garnered millions of views on social media platforms. One example shared online showcased a freshman dorm room at the University of Alabama featuring custom wall art, decorative pillows, and a handmade hot air balloon decoration, completed for the 2026 academic year.
"This has definitely been the year of color," Gates told The Post. "We are seeing so many girls wanting pastels, bright colors, fun patterns, and just rooms that really feel like them."
Gates, a former elementary school teacher who founded her business in 2022, works closely with students and their parents to understand aesthetic preferences and functional needs. The process involves design calls to discuss colors, fabrics, and inspiration, aiming to create a space that feels like home for students embarking on a new chapter.
However, the high cost of these services has prompted backlash online. Many commenters have expressed disbelief and disapproval, questioning the necessity of such expensive renovations for student housing. "The best business model going in this country, in any industry, is convincing people with disposable income that they need something that is completely unnecessary," one user commented on X.
Others defended the services, arguing that parents should be able to provide the best for their children. Gates maintains that her work extends beyond aesthetics, aiming to create a comfortable, safe, and exciting environment for students. The busiest period for her services typically runs from May through August, leading up to the start of the academic year.