Sorority rush week at universities in the Southeastern Conference (SEC), including Louisiana State University (LSU), involves an intensive, eight-day recruitment process that demands significant preparation and emotional resilience from both hopefuls and current members.

Sorority sisters spend up to 12 hours daily in preparation for rush week. This includes practicing synchronized cheers, known as “bouncing and clapping,” and meticulously ranking potential new members on a 1-to-10 scale. Mock rushes with other chapters and constant curation of social media content are also integral parts of the preparation. The stakes are high, with substantial financial and time investments from participants.

During the recruitment days, sorority houses like LSU's Tri Delta chapter host approximately 1,600 hopefuls over eight days. Each 45-minute visit is carefully structured, beginning with coordinated cheers such as “D-E-L-T-A / One letter / That’s all we say!” The recruitment process then moves to a precise formation of sisters, termed “The Snake,” in the courtyard. Each sorority member is expected to know a potential recruit's name and background, gleaned from publicly available information, before engaging in a 15-20 minute conversation. These conversations focus on assessing a recruit's interest in the chapter's philanthropy, such as St. Jude Children’s Research Hospital, and whether they embody the chapter’s core values: brave, bold, and kind.

Certain topics are generally off-limits for potential members, specifically discussions about boys, booze, and politics, often referred to as the “Three B’s.” While faith is less taboo, politics are considered an inappropriate subject for discussion during these high-stakes conversations.

Evaluations involve a 1-to-10 rating system. A low score might be assigned to a candidate deemed “very disinterested” or one perceived as a better fit for a different sorority. This rigorous vetting process can lead to emotional responses from both the current members and the hopefuls, with tears often shed by the end of the week.

Students participate in Rush Week at Louisiana State University.

Following the recruitment period,