Social media influencer Morgan Riddle has defended the increasing presence of content creators at the U.S. Open, a trend that has sparked controversy and drawn criticism from traditional tennis fans.
Riddle, who gained a significant following through her tennis-related content during her relationship with American player Taylor Fritz, stated that the behavior seen at the tournament, such as impromptu photoshoots and movement during play, is not exclusive to influencers and is indicative of the "state of the world."
"Every single person who goes to the Open is going to take photos and take content, except maybe the older, die-hard, OG tennis fans," Riddle told US Weekly. "So yes, people do want to blame influencers, but I do think a lot of people you see taking content around the grounds are just regular people."
This year's U.S. Open reportedly issued credentials to "close to 100" social media influencers, more than double the previous year's number, according to Front Office Sports. The influx has led to disruptions, including an incident during Naomi Osaka's first-round match where a group of spectators in a hospitality suite were chided by the chair umpire for taking pictures during play. Footage circulating on social media appeared to show individuals using portable lights to aid their photography, allegedly during live match play.
Riddle acknowledged that there is a need for "better communication" with new attendees regarding the sport's etiquette. "There are so many people who are going to the U.S. Open for the first time and they've never been to a tennis match before," she said. "How are they supposed to know the rules?"
Brendan McIntyre, head of U.S. Open communications, stated that while the tournament aims for guests to have an "incredible time," it must also ensure that activities do not interfere with the competition. He added that such instances are infrequent and umpires are empowered to address them, similar to crowd noise.
Despite her recent split from Fritz, Riddle has continued to attend the U.S. Open, having been seen at Novak Djokovic's match. Fritz, seeded No. 9 in the tournament, was recently seen in New York with Olivia Jade.
The controversy highlights a growing tension between the traditional viewing experience of professional tennis and the increasing integration of social media culture into major sporting events.