Social media influencer Amelia Liana, who cultivated an online persona of being single in her thirties, has revealed her secret marriage to Austrian venture capitalist Michael Lewkowicz. The announcement, made in a YouTube video titled ‘I GOT MARRIED!!!!,’ has drawn criticism from some followers who feel misled by her previous content.
Liana, who has 596,000 Instagram followers, shared limited details about the ceremony in her video but stopped short of identifying her husband. The Daily Mail has since identified Lewkowicz as her partner. The couple married earlier this year in a ceremony at Spencer House in Westminster, followed by a reception at Claridge's hotel in Mayfair. Liana wore a gown by Sabina Bilenko for the occasion.
Background and Public Persona
Liana, 34, whose real name is Amelia Sopher, frequently documented her lifestyle, including fashion, beauty, and travels, but maintained a high level of privacy regarding her personal relationships. Her followers were accustomed to content about her travels and navigating life independently, with a YouTube video posted in late March titled ‘single in my 30s.’ This presented a stark contrast to her recent marriage announcement, leading to feelings of surprise and, for some, betrayal.
Questions about Liana’s wealth have also been common, given her display of designer clothing and luxury accessories, such as Hermes Birkin bags. She is the daughter of Richard Sopher, CEO of Edmond de Rothschild Capital Holdings, and lives in a £2.5 million townhouse in Notting Hill that she purchased in 2021.
The Groom and Past Relationships
Michael Lewkowicz, who reportedly goes by Micky, has a career in venture capital. He is the co-founder and CEO of Yami Foods and an investor in Playermaker, an AI tool for footballers. He previously owned the investment firm ML Delta GmbH and was involved with Reimagine Ventures. Lewkowicz studied economics at the University of Pennsylvania and began his career as an analyst at Eurohypo.
This is not Liana’s first engagement. She was previously engaged to British entrepreneur Robert Espir, a relationship that ended in 2018 after six months. Liana alluded to this past engagement being ‘traumatic’ and leading to ‘post-traumatic stress disorder,’ stating her decision to keep her next relationship private until marriage.
Follower Reaction and Influencer Strategy
Liana's decision to conceal her marriage has elicited strong reactions from her fanbase. Many expressed feeling blindsided, with comments suggesting that her portrayals of being single were disingenuous. One follower commented, “Until now, I took your videos at face value and now I can see that everything was planned in advance.” Another questioned the purpose of her lengthy videos about being single.
Liana has stated that she did not intend to mislead her followers and has admitted to editing videos to remove signs of her relationship, such as her wedding ring. The long-term impact of this revelation on her follower engagement remains to be seen.