In-N-Out Burger Eyes Expansion into Four New States
President Lynsi Snyder reveals targeted states for the fast-food chain's eastward growth while emphasizing continued commitment to California.
In-N-Out Burger is planning a significant eastward expansion, with President Lynsi Snyder identifying four states as potential targets for new locations. Snyder, the granddaughter of founders Esther and Harry Snyder, shared these plans while discussing the fast-food chain's 78th anniversary and its long-term growth strategy.
Snyder, who relocated to Tennessee last year to spearhead the company's eastward growth, indicated that states such as Texas, Arkansas, Mississippi, and Oklahoma are under consideration. She also confirmed that New Mexico is slated to receive an In-N-Out restaurant, with an Albuquerque location anticipated by 2027, based on a November 2023 announcement.
The privately-owned, family-run company currently operates 445 restaurants across 10 states. Snyder noted that while many states express interest in having In-N-Out locations, the company prioritizes a measured approach to expansion, aiming to maintain its core identity.
"The goal is that the surroundings and the landscape and the weather and all of those things might be different, but we hope that In-N-Out stays the same," Snyder stated. She also emphasized that the chain's presence is not intended to be ubiquitous, suggesting that a part of its appeal lies in its limited availability.
Despite the eastward expansion efforts, Snyder reaffirmed the company's unwavering commitment to its home state of California. "This is where we started, where we are and where we will always be," she said, dismissing the idea of leaving California as "the dumbest business decision ever." The company continues to plan for new locations within California.
In related news, Snyder previously stated that In-N-Out will not be implementing mobile ordering, a feature common among many competitors. She cited the importance of direct customer interaction and service, including greetings and smiles, as integral to the In-N-Out experience. The company also maintains a focus on the freshness of its food, which Snyder believes could be compromised by mobile ordering systems.