Imperial War Museum Faces Backlash Over Alleged Disdain for Veterans
A retired soldier recounts a dismissive interaction at the museum's gift shop, sparking renewed controversy.

The Imperial War Museum (IWM), established in 1920 by King George V to honor the sacrifices of World War I, is facing accusations of treating the Armed Forces with disdain. The controversy centers on an incident involving a retired soldier and a museum gift shop employee.
A former serviceman, who served tours in Northern Ireland, Bosnia, Iraq, and Afghanistan, recounted his daughter's inquiry about a veteran's discount at the museum's gift shop. According to the veteran, the employee responded by stating, "We have nothing to do with the military - that's not who we are."
The veteran described the employee as unhelpful and explained the purpose of military service, referencing exhibits such as a V2 rocket, Spitfire, and Harrier jump jet on display.
This incident follows a previous controversy involving Lord Ashcroft, a collector of Victoria Crosses. He criticized the museum, dubbing it the "Imperial Woke Museum," after it declined to display his collection, which had been housed there for 15 years in a gallery he funded at a cost of £5 million. Lord Ashcroft noted that recent appointments to the museum's board of trustees, made under Sir Keir Starmer, did not include individuals with military backgrounds.
In contrast, the National Army Museum in Chelsea offers a 20 percent discount to soldiers and veterans. Numerous other brands and businesses also provide discounts to veterans.
The IWM has stated that it has launched an investigation into the incident. A spokesperson for the museum expressed regret for the visitor's experience and apologized "if he or his daughter felt unwelcome during their visit." The spokesperson emphasized that the IWM's mission is to tell the stories of those affected by war and conflict, acknowledging that veterans' experiences are a crucial part of these narratives and that their service is valued.