The man who engaged in a racist and aggressive outburst on a Malibu beach over the Fourth of July holiday has been identified as Austin Perkins, an aspiring influencer with online ties to "looksmaxxing" and "manosphere" content.

Perkins, who gained the online moniker "Malibu Joffrey" after a hateful "Game of Thrones" character and was also dubbed "Krunchwrap Ken," was filmed berating a family who asked him to clean up litter he had left on the sand. The incident, which occurred on July 4, escalated when Perkins refused to pick up his trash and instead launched into a verbal attack targeting the family's appearance, sexuality, and background.

During the confrontation, Perkins can be heard telling the family to "go back to your country," to which they responded that they were born and raised in America. He also made comments about supporting Vice President Kamala Harris and questioned whether they were "broke" or "homeless."

The situation nearly turned physical when Perkins lunged at the person recording the incident, attempting to grab their phone before backing away. He and a female companion eventually left the scene, but not before continuing to hurl insults. The family was left to clean up the scattered food packaging and debris left behind.

Subsequent investigation linked Perkins to a social media presence that showcases his physique, gym activities, and his BMW car. The accounts appear to follow fitness influencers and bodybuilding creators, with content often centering on "looksmaxxing," masculinity, and gym culture. Some reposted material on related profiles has touched on steroid use and "manosphere" talking points, with one video reportedly referencing controversial theories about attractiveness and gender dynamics. Another reposted video echoed sentiments from a separate viral rant involving teens and alcohol, content common in "alpha male" online communities.

The viral video of the incident has drawn widespread condemnation online, with many viewers criticizing Perkins' behavior as entitled and aggressive. Commenters have pointed to the incident as an example of a growing online subculture focused on hyper-masculinity and confrontational rhetoric.