A small frozen yogurt shop in Coeur d'Alene, Idaho, has begun placing memorial stickers for conservative activist Charlie Kirk on its cups, and the owners said the items are selling quickly as customers post photos of the cups on social media.
Grooveberries owner Chase Gibson and his wife, Sarah Gibson, said they began affixing stickers showing a photo of Kirk with the inscription "1993-2025" on the shop’s red yogurt cups on Saturday. The couple said the first order of 500 stickers was placed through Amazon and that they have been reordering to meet demand.
Sarah Gibson described Kirk as a "martyr for his faith in Jesus Christ" and said the family-owned shop views its public platform as a place to honor his legacy. "He spoke the truth even when it was hard," she said, adding that the couple felt an "extreme amount of support" from the community. Customers have posted images and short videos of the decorated cups on social media, the Gibsons said.
Grooveberries opened in 2021 after the coronavirus pandemic. The business’s website states that the owners’ Christian faith is central to their lives and operations. Inside the shop, customers had written messages on a chalkboard that included "Charlie Kirk" and "Jesus Saves," the Gibsons said.
The Gibsons said they are placing daily orders of the sticker and planned another large order to continue supplying the cups "for as long as consumers demand them." They also said they are seeking to support local businesses to help fulfill the orders.
Kirk, the founder of the conservative youth organization Turning Point USA, died earlier this month, prompting gatherings nationwide to mourn his death. The Idaho shop’s tribute is one of several public displays of mourning and remembrance reported across the country.
The Gibsons declined to link the stickers to any political campaign or formal organization and described their actions as personal expressions of faith and respect. The shop’s owners said their decision to add the stickers reflected both their beliefs and the community response.
No public officials or Turning Point USA representatives were quoted by the shop in its statements, and the Gibsons did not provide further comment on wider political implications. The store’s move illustrates how private businesses and small communities have responded visibly to the death of a prominent political figure.
Grooveberries’ owners said they will continue to make the memorial cups available while demand persists and will keep sourcing stickers to satisfy customer interest.