Plans for a distinctive heart-shaped resort hotel and entertainment venue have received unanimous approval from the Clark County Zoning Commission, marking a new development for the Las Vegas Strip.
The proposed project is slated for approximately 12 acres located east of Las Vegas Boulevard South, between Mandalay Bay Road and Four Seasons Drive. Renderings depict a central, illuminated heart-shaped hotel tower complemented by a casino, restaurants, and retail spaces at its base.
Officials reduced the project's scope from its initial proposal, with the final plans calling for a height of 317 feet and 752 hotel rooms, down from 406 feet and 874 rooms, according to industry publication NVBEX.
The development is envisioned as a "pedestrian entertainment corridor." The site, located near Haven Street, has seen minimal development since the early 2000s, following a stalled proposal for a Ferris wheel.
Online reactions to the design have been varied, with many social media users criticizing the unconventional shape. Comments on a Reddit forum dedicated to Las Vegas ranged from calling the design "ugly" to suggesting it would be more suitable as a wedding chapel. Some users also expressed a desire for more themed hotels, referencing other unique structures planned or under construction.
However, others found the design appealing, with one commenter favorably comparing it to the planned guitar-shaped Hard Rock hotel that will replace the Mirage. Another user humorously suggested the resort should revive amenities like heart-shaped tubs.
The approval comes as Las Vegas continues to evolve into a more upscale tourism market, emphasizing luxury accommodations, premium dining, and major events. This shift has also been accompanied by increased costs for visitors, with growing complaints about resort fees and high prices for hotel rooms and meals, as previously reported.
Rick Harrison, known from the television show "Pawn Stars," recently told Fox News Digital that Las Vegas casinos need to address falling tourism numbers, which he stated have dropped by 7.5%. Harrison suggested that casinos should consider lowering prices to attract visitors, citing his own establishment's success attributed to customer experience.