Hailey Bieber recently took to Instagram to share a series of new selfies with her followers, showcasing her physique approximately two years after giving birth to her son, Jack.
In the shared images, the 29-year-old model displayed a toned midsection, wearing a sports bra with yellow trim. Her hair was styled back, and the outdoor photos featured a sun-kissed look. Bieber subtly promoted her husband Justin Bieber's new SKYLRK headphones in the post, captioning it "my week in headphones." The post garnered over 1.1 million likes from her fanbase.
Jack, the couple's son, is set to celebrate his second birthday on Saturday, August 22. Hailey and Justin Bieber have maintained a degree of privacy regarding their son, consistently choosing not to share photos of his face online. In previous interviews, Bieber has spoken about the challenges of public life for a young child, noting that they limit public outings for their son to protect him from invasive attention.
For Mother's Day earlier this year, Bieber commemorated her second year of motherhood with personal photos on Instagram Stories, including one with her son captioned, "I love being your mommy." Last year, for Jack's first birthday, she shared two photos with him, taken by photographer Stevie Dance, writing, "1 year of you my beautiful boy. Happy 1st Birthday Jack Blues, you are joy personified."
The couple is also approaching their eighth wedding anniversary in September. In addition to her personal life, Bieber has also seen professional success. In May 2025, she sold her skincare business, Rhode, to e.l.f. Beauty for $1 billion. The brand was later recognized by Time magazine as one of its Most Influential Companies on a list of 100 in April 2026. Bieber reflected on the sale, stating she felt "really stretched in a lot of ways" and that the experience revealed her capacity as a woman, businesswoman, entrepreneur, mother, wife, and friend. She has expressed an interest in continuing to grow her business ventures, though she is not in a rush.