Hailey Bieber has unveiled a striking new look for Calzedonia, posing in a daring sheer lace bodysuit for the Italian brand's latest campaign. The influencer, 29, was photographed wearing a £39.99 lace top and matching £29.99 tights, flashing her underwear in the revealing ensemble.

Bieber, who was named Calzedonia's digital brand ambassador in May, styled her brunette hair loose and accessorized with simple drop earrings. She completed the look with a bold leather jacket.

Other notable figures who have modeled for Calzedonia include Kendall Jenner and Heidi Klum.

The campaign launch comes as Bieber's husband, Justin Bieber, recently shared an intimate glimpse into his life as a father with his 286 million Instagram followers. The singer posted snapshots from a recent zoo outing with their two-year-old son, Jack Blues. One image showed the pop star feeding a baby kangaroo while holding his son's hand.

Justin Bieber and Hailey Bieber, who tied the knot in September 2018, celebrated their son's birthday on August 22. This year has marked significant achievements for the couple, including collaborative business ventures. They launched a co-designed fashion collection under Justin's clothing line, SKYLRK, and he has been teasing a tech expansion with wired earphones, which Hailey has also promoted.

In April, the couple released collaborative pimple patches through Hailey's skincare brand, Rhode. Justin Bieber also made notable appearances at Coachella that month, with surprise guest spots from SZA, Sexyy Red, and Big Sean, while Hailey utilized the event for a Rhode pop-up activation.

Earlier this year, the Biebers graced the inaugural cover of WYouth magazine, sharing intimate and affectionate photographs and offering readers a look into their relationship.