Hailey Bieber offered her followers a glimpse into her summer with a series of photos shared on Instagram, including a selfie in a yellow bikini. The model and entrepreneur, who is also the founder of the skincare brand Rhode, captioned the post, "August so far."
In one of the shared images, Bieber is seen in a bright yellow string bikini, featuring a gathered triangle top and low-rise bottoms. She paired the swimwear with gold and diamond drop earrings and her engagement ring from husband Justin Bieber. Her hair was styled in a slicked-back bun, and she sported a pink manicure as she took the mirror selfie.
The carousel also included photos of Bieber in casual attire, wearing a blue and red tank top with cropped sweatpants while smiling on a patch of grass. A video of her workout routine at a gym was also part of the post, alongside a picture of a plate of meatballs. Bieber also provided a peek into her beauty regimen, showcasing yellow Rhode eye patches while her hair was in rollers.
Rhode, launched by Bieber in June 2022, initially offered three products. The brand has since expanded its offerings in makeup and skincare. In May 2025, e.l.f. Beauty acquired Rhode in a deal valued up to $1 billion, with Bieber retaining her roles as chief creative officer and head of innovation. She announced the partnership on Instagram, expressing excitement for Rhode's global expansion.
Bieber also discussed her approach to swimwear styling in a previous interview with Elle magazine, emphasizing that "fit is the most important part." She noted that while she owns a significant number of swimsuits, she typically rotates between five or six. When packing for vacations, Bieber plans her outfits in advance to maintain organization. Her preferred summer activity is swimming, rather than solely lounging by the pool.