Hailey Bieber's Latest Hair Trend Sparks 'Espresso' Color Surge

Hailey Bieber's recent decision to embrace her darkest hair color in over a decade has quickly translated into a notable beauty trend, with online searches for 'espresso hair' surging by 400% in the past year.

The celebrity colorist Matt Rez unveiled Bieber's new deep brunette look on Instagram, prompting widespread attention. This shift has influenced consumers, with beauty expert Elise Wilson noting its impact and opting for a similar, demi-permanent gloss treatment to achieve the look.

This trend coincides with a broader interest in rich, glossy brunette tones, with 'Hailey Bieber hair' searches reportedly up 21% year-on-year. Color specialists emphasize the importance of choosing the right undertone for individual complexions to avoid a washed-out appearance. For those considering a significant color change, particularly from lighter shades, experts recommend a cautious approach. Applying brown dye directly over bleached or highlighted hair can often result in undesirable, muddy tones if the necessary pigment replacement is not addressed.

Demi-permanent options, such as Wella Professionals Shinefinity Gloss, are suggested as a less committal way to achieve darker shades, with colorists advising clients to communicate their long-term hair goals to ensure future color transitions are manageable.

Evolving Hair Care Practices

Beyond color trends, the traditional dry shampoo is undergoing a transformation. A new category of wet-to-dry dry shampoos, or 'mists,' are emerging as an alternative to traditional aerosol sprays. These formulas utilize water-based systems and oil-absorbing ingredients like silica and hydrolysed wheat protein, often incorporating nourishing components such as panthenol.

This innovation aims to refresh greasy roots without the powdery residue, stiffness, or potential greyish cast that can result from repeated use of conventional dry shampoos. Brands like K18, Bouf, Straand, and Hairification are offering these newer formulations, with prices ranging from $25 to $85. The wet-to-dry mists also aim to reduce the use of potentially harsh chemicals found in aerosols, offering a fresh-feeling cleanse with less product buildup.

At-Home Facial Technology

In the realm of skincare devices, a new at-home gadget is mimicking the effects of professional salon treatments. Shark's FacialPro Glow, priced at $499.99, is designed to replicate aspects of a HydraFacial. The device combines exfoliation, pore extraction, and hydration in a 10-minute treatment.

Utilizing liquid and suction, the main attachment works by dispensing a solution while simultaneously removing impurities from the skin. Clinical testing by Shark suggests the device can clear impurities and reduce pore appearance after a single use, with its Hydro Infuse formula reportedly increasing skin hydration significantly. The kit includes various extraction tips for different skin types, along with exfoliating and hydrating solutions. An additional DePuffing attachment offers temperature-controlled treatment. While an investment, the device is presented as a method for maintaining skin clarity and glow between professional spa appointments.