Hailey Bieber showcased a daring sheer lace ensemble for a new campaign for the Italian brand Calzedonia, where she serves as a digital brand ambassador. The model and entrepreneur posed in a £39.99 lace top and matching £29.99 tights, with the look revealing her underwear.
Bieber styled her brunette hair loose and added a leather jacket to the ensemble, accessorizing with simple drop earrings. She was named Calzedonia's digital brand ambassador in May. Other notable figures, including Kendall Jenner and Heidi Klum, have also previously modeled for the brand.
The campaign launch comes after Bieber's husband, singer Justin Bieber, shared intimate glimpses of their family life with his 286 million Instagram followers. The couple, who share a two-year-old son, Jack Blues, recently took their toddler on a trip to the zoo. One shared photo showed the singer feeding a baby kangaroo while holding their son's hand.
This year has been marked by significant career milestones for the couple. They collaborated on a fashion collection under Justin Bieber's clothing line, SKYLRK, and he has also been teasing a tech expansion for the brand, including wired earphones. Hailey has also promoted these upcoming products. In April, they launched collaborative pimple patches through Hailey's skincare brand, Rhode.
Justin Bieber also made notable appearances at Coachella earlier this year, with surprise guest performances. Hailey utilized the event to promote her Rhode brand with a pop-up activation. In a recent feature for WYouth magazine's inaugural cover, the couple shared intimate photographs and discussed their relationship, with headlines proclaiming 'Justin and Hailey Bieber, more in love than ever.'