Good Good golf CEO and co-founder Matt Kendrick, along with President Joe Flannery, have stepped down from their roles following a tumultuous period for the popular YouTube golf channel and apparel brand. The departures come in the wake of a controversial advertisement that led to Callaway Golf ending its partnership with Good Good.
Flannery had been in his role as president for only a few days when the advertisement was published. Alex Puchala, Good Good's leader of operations and finance, announced the leadership changes in a memo to the company on Wednesday, according to Business Insider. Nahid Giga, a co-founder, will assume the role of interim CEO.
The controversy stemmed from a promotional ad created in late August for a collaborative driver between Good Good and Callaway. The video depicted Good Good co-founder Garrett Clark pushing a female member of the brand to the ground. The advertisement was subsequently deleted, and both Good Good and Callaway issued public apologies.
Despite the apologies, the consequences for Good Good have been significant. Beyond Callaway ending its partnership, the brand also withdrew from a sponsored PGA Tour tournament scheduled for November. Additionally, Good Good apparel was removed from sale at multiple retailers.
Callaway CEO Chip Brewer stated that the company's "content review process was not comprehensive enough" and that "appropriate internal corrective actions" had been taken, along with strengthened approval procedures. Callaway acknowledged it had approved the advertisement before its online release, a point that Kendrick publicly challenged.
Kendrick took to social media platform X (formerly Twitter) on August 28, writing, "Interesting that @CallawayGolf asks us to make an ad then approves it then asks us to take the fall then drops us in a coordinated media blitz and covers it up by giving a million dollars away thinking everyone will be ok with it." He also reportedly posted, and later deleted, a comment indicating he was "not opposed" to suing Callaway.
Good Good, which boasts over 2 million subscribers on YouTube, has resumed posting new content on its channel in recent days. The group's members include Garrett Clark, Brad Dalke, and Sean Walsh, among others.