Garrett Clark, co-founder and prominent figure of the golf content group Good Good Golf, has broken his silence regarding a controversial advertisement that prompted widespread condemnation for its perceived insensitivity to domestic violence. In a video released Wednesday, Clark apologized for his role in the ad, which promoted a collaboration between Good Good Golf and Callaway Golf.
The advertisement, intended as a parody of a scene from the horror movie "Obsession," depicted Clark shoving fellow brand content creator Alexis Miestowski. Clark explained that the ad's premise was that touching the driver would possess someone with an "obsession" for it. However, the execution drew significant criticism, with many interpreting it as making light of domestic violence. Both Good Good Golf and Callaway Golf subsequently removed the video from their social media channels.
"Looking back, super dumb ad concept, terrible ad in general, not the greatest idea," Clark stated in his video. "Terrible concept, terrible ad. Once I watched it back and it got posted, my skin was crawling. I was cringing."
Clark acknowledged that the backlash and comments the ad received were "very justified." He emphasized that Good Good Golf does not support domestic violence and apologized for "playing the role in this ad at the magnitude that I did."
The controversy has had tangible repercussions for the Good Good brand, which boasts over 2 million YouTube subscribers and secured $45 million in funding in March 2025. Retailers such as Golf Galaxy and Dick's Sporting Goods have removed Good Good products from their online stores. Questions also loom about the PGA Tour's continued partnership with Good Good as the title sponsor for a new event scheduled for November.
Clark also used his video to address the disturbing vitriol directed at Good Good's female talent, particularly Miestowski, in the wake of the ad's release. He shared examples of hateful comments, including one that read, "Hope someone beats you after your round." Clark expressed that such comments felt "backwards for people that are advocating for no violence and abuse of any sort."
He concluded by stating that "Good Good messed up by supporting a very poor-taste ad that was not good in any way, shape or fashion." Clark expressed hope for forgiveness and for the group to move forward, emphasizing a goal to "grow the women's side of golf."