GMA and ESPN Launch $10 Million Pediatric Cancer Research Fundraiser
A 14-year-old cancer survivor is the face of a campaign to raise $10 million for the V Foundation by Super Bowl Sunday.
Good Morning America (GMA) and ESPN have partnered to launch a campaign aiming to raise $10 million for pediatric cancer research. The initiative, which began on October 8, 2026, has set its target for completion by Super Bowl Sunday.
The funds raised will be donated to the V Foundation for Cancer Research, an organization dedicated to supporting cancer research and eliminating cancer. The campaign highlights the story of a 14-year-old cancer survivor, who is now thriving, as a central part of its outreach efforts.
This collaboration between GMA and ESPN seeks to leverage their combined media reach to amplify awareness and encourage public donations towards the critical cause of pediatric cancer research. The V Foundation has been a significant player in cancer research funding since its inception in 1993, established by ESPN and the late Jim Valvano, a college basketball coach.
Details on how individuals can contribute to the $10 million goal are expected to be announced through GMA and ESPN programming leading up to Super Bowl Sunday.