Dozens of Santa Clauses, Mrs. Clauses, and elves from across the globe have converged on Aalborg, Denmark, for the annual World Santa Claus Congress, a decades-old midsummer event. The gathering, which aims to spread cheer and provide a platform for professional Santas to connect, features participants from various countries, including Norway, Japan, Australia, Hong Kong, and the United States.
The four-day congress, now in its 70th year, includes a packed agenda of lighthearted contests and activities such as gingerbread eating, gift wrapping, and balloon modeling. Parades through the city are also a highlight of the event, drawing enthusiasm from both local children and the participating Santas.
Organizers stated that the event was initially created to entertain children but evolved into a significant gathering for individuals who portray Santa Claus in stores and shopping malls during the Christmas season. The congress offers these performers an opportunity to share stories, compare techniques, and refine their craft months before the peak holiday rush.
Robert Hercz, a 64-year-old Santa performer from Oslo, Norway, described the shared spirit among the attendees as a universal trait for generosity and joy. "We have the true Santa spirit. And it’s all about giving, sharing, and putting a little bit of joy in people’s hearts," Hercz said.
Peter Gislund, an organizer and a local Santa Claus performer in Aalborg, noted the distinct reactions to the event's timing. While some adults might find it early for Christmas themes, he said children are often delighted. "The kids say: ‘Hooray! Santa’s here already.’"
The event, which began in 1957 at an amusement park near Copenhagen, moved to Aalborg two years ago. This year's congress saw around three dozen Santas and Mrs. Clauses participating. Despite the summer heat, the festive atmosphere prevailed, with participants emphasizing that the spirit of Christmas is not confined to a specific season.
"Christmas is not a season. It’s a feeling you have in your stomach," said Simon Brøns, a 33-year-old Danish Santa. "So if you want, you can have Christmas the whole year."