Gigi Hadid attended Taylor Swift and Travis Kelce's wedding wearing a sparkling pink Wiederhoeft dress that had previously been worn by actress Shabana Azeez. Azeez, who stars in the show 'The Pitt,' wore the same low-cut, body-hugging gown to the show's season two premiere in Los Angeles in January 2025.
A fan account on X, @kngdnspell, highlighted the fashion repeat on Saturday, one day after Swift and Kelce's nuptials. Another social media user noted that Sabrina Carpenter also wore the Wiederhoeft design for a 'Vogue' video in February 2025. Annabelle Wallis and Chloe Kim were also seen in the dress last year.
Hairstylist Dimitris Giannetos, who styled Hadid's hair for the event, said the bubblegum-hued outfit inspired her hairstyle, which he dubbed a 'soft serve blowout.' He described the look as having 'big volume at the bottom and swirling all the way to the top like a [sundae]!' Giannetos aimed for a soft and sweet aesthetic, wanting to evoke the feeling of enjoying soft serve ice cream while also creating a timeless style with vintage waves and an extreme side part, intended to make Hadid look like a star from a film noir.
Hadid attended the wedding with her boyfriend Bradley Cooper. The event, held at Madison Square Garden, was attended by numerous celebrities from film, music, and sports. Among the notable guests were Jay-Z and his daughter Blue Ivy, director Steven Spielberg, musicians Jack Antonoff, Dua Lipa, Selena Gomez, Ed Sheeran, Camila Cabello, and the Haim sisters, as well as actors Ethan Hawke, Adam Sandler, Jessica Chastain, Zoe Kravitz, Suki Waterhouse, and Anya Taylor-Joy. Celebrity couple Karlie Kloss and Josh Kushner were also present.
Many celebrities shared their looks from the wedding festivities on social media, including Jennifer Lopez, Jessica Alba, and Brad Paisley. Shark Tank investor Barbara Corcoran also posted a video of herself preparing for an event, which sparked speculation she was attending the wedding.