Georgia Toffolo, known for her role in "Made in Chelsea," has officially become the co-founder of Social Tip, an influencer platform established by her husband, James Watt. Toffolo shared the news on Instagram, noting that the business concept was conceived on their first date over three years prior.
Social Tip operates by enabling users to earn money by posting about brands they endorse. The platform has partnered with over 200 brands, including Starbucks, M&S, Nespresso, and Huel. According to Toffolo, the platform has distributed £1 million to users and is utilized by more than 150,000 individuals. The company has recently expanded its operations to the U.S. and plans to onboard major brands like the White Company, Sainsbury's, and Samsung in the coming weeks.
Toffolo commemorated the announcement by wearing the same swimsuit she wore on her initial date with Watt. She stated that she has been involved with the business since its inception and expressed her excitement and pride in its growth. The couple is currently on holiday in Lake Como, Italy.
This professional development follows recent social media activity where Toffolo and Watt engaged in a playful TikTok trend discussing finances and their fertility journey. Watt, an entrepreneur with an estimated net worth between £250 million and £450 million, humorously alluded to Toffolo's spending habits and their ongoing efforts to conceive. Toffolo has previously shared candid updates about their attempts to start a family, which have been ongoing for eight months, emphasizing the importance of open conversation and community support.