Fujifilm Signs Major Retail Lease in Soho
The Japanese photography brand will occupy 12,700 square feet at 210 Lafayette St., signaling continued retail leasing momentum in the neighborhood.
Fujifilm has signed a lease for 12,700 square feet across three levels at 210 Lafayette Street in Soho, a deal that underscores the area's persistent retail leasing activity. The space, located in a Comjen Associates-owned property, features 68 feet of sidewalk windows and has been largely vacant since the custom upholstery brand Mitchell Gold – Bob Williams departed in 2023, aside from temporary pop-up engagements.
The lease was facilitated by Cushman & Wakefield’s Andrew Kahn and Matt Weinreb, who represented both parties in the transaction. This agreement follows a trend of strong retail performance in Soho. According to Cushman & Wakefield data, the neighborhood's asking rents in the third quarter saw a 4.1% increase compared to the previous year and a significant 47% rise over the last five years.
Earlier in October, another substantial retail deal was finalized when the South Korean eyewear brand Gentle Monster secured over 29,000 square feet within a portion of the former REI space at Kushner Companies’ Puck Building. These transactions highlight ongoing demand for prime retail locations in Soho.